Dear Chairman, 

It has been an absolute pleasure getting to work with you since 2016. Seeing your leadership and success at Lucid, your ability to build a company remains unprecedented. 

Whether it’s your leadership as Cint’s Chairman since 2021, or your more recent role as CEO; I believe I speak for everyone in the industry to say that we support Cint’s future and success.

Between your work starting industry conferences, empowering suppliers, and creating industry initiatives like ResTecher: it’s inevitably clear that you have a strong voice to help unite our industry.

With a large equity position in Lucid and half of Cint’s acquisition being in cash, you’ve been able to build a substantial cash holdings. Unfortunately, as the Chairman and CEO of Cint, your equity is at 3.39%.

I call for an immediate rise of your equity position.

The top 3 shareholders account for 27.69% of the company. While your cash holdings are likely enough to buy out their positions entirely, you certainly have the resources and the incentives to become the largest shareholder. Your acquisition of additional shares in 2023 is insufficient to demonstrate your commitment to Cint.

You’ve reinforced to everyone at ESOMAR 2024 the health, strength and continued innovation of Cint in our industry. I simply suggest you act upon your commitment.

With peace and love,